The Director of Policy, Strategy and Innovation at Transport for West Midlands is promising to make a major announcement when he gives the keynote address at the ITS (UK) Summit in Coventry in two weeks' time.

Mike Waters will be addressing the second annual summit, taking place at the Ricoh Arena in Coventry on 17 October, in which he’ll discuss his region’s success in implementing transport technology and give advice to other authorities and the private sector about policy, implementation and funding of new mobility solutions plus some lessons learned.

But he’s also planning to tell the audience of a new plan to bring more recognition for the ITS introduced in the West Midlands and sharing this knowledge to improve mobility on a global scale.  It is hoped this will bring investment into the region and showcase the huge range of innovation that has been developed there.

The West Midlands has been instrumental in driverless vehicle research and has also implemented one of the UK’s biggest Green Light Optimised Speed Advisory systems while supporting a major trial of Mobility as a Service solutions.  As a result travellers in the West Midlands have cleaner air, reduced queueing, better information on what is happening on the roads and public transport network and a range of very personalised services ranging from guidance on where to find parking spaces to warnings about the time needed to check in for train trips or airline flights.

“It is an honour to be asked to give the keynote speech at such an important event,” Mike Waters said.  “We are proud to welcome ITS (UK) and its members to the West Midlands and to discuss how we have implemented transport technology into our network, bringing us major benefits quicker, cheaper and more efficiently than if we had relied on infrastructure improvements alone.  I look forward to not only giving my experiences but also hearing from the huge range of experts present to help me get ideas for further innovation.”

Mike Waters is joined at the event by a range of key speakers including former Transport Minister Steve Norris, who is ITS (UK) President, Lee Rowbotham from Transport Focus and Darren Capes of the Department for Transport.  There will also be an Oxford-style debate surrounding future mobility and the private car.

The event is sponsored by SNC Lavalin business Atkins, Cubic Transport Systems, Gaist and WSP.

The ITS (UK) Summit is preceded by the Annual President’s Dinner and Awards the night before, which is a relaxed celebration of ITS in the UK.